Legal Practice

How To Get Legal Clients Online In India

how to get clients for lawyers in india

Management of Clients is the most important checkbox a lawyer needs to fulfill in order to have an effective practice. In a competitive scenario like what exists in today’s world, acquiring clients is not an easy task. Technology emerges as a boon in such cases. In order to attain clients, a lawyer or a law firm needs to satisfy a person that they are the best choice for his or her requirements. Such satisfaction requires abiding by the modern techniques of attaining a client.
Some of the steps that help in acquiring clients online are:

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1) Online Presence

Social Media websites like Facebook, Twitter, LinkedIn, etc., play an important role in the promotion of one’s practice. A lawyer or a firm needs to maintain its online presence in the form of accounts on various social sites. Creating a social media account and promoting the page through it leads to more traffic on such a page. This even helps in improving the google ranking of the firm’s website.

In fact, adopting a custom email address with a customized domain name helps with promotion and subtle marketing. For example – An email address like abc@xyzpartners.com instead of abc@gmail.com will help with the advertisement of the firm. And in this way, the practice could be introduced to potential or prospective clients.

Paid promotion on Social Media is another way of increasing the reach of your firm and ensuring the best marketing of the firm.

2) Written Content, Blogging, etc.

Content Writing is the sine qua non for every lawyer or law firm. Most law firms focus on legal writing and publishing articles. This presents potential clients with the firm’s ability to handle research work. It attracts prospective clients and is a cheap but effective mode of marketing. High-quality content, along with videos or presentations in laymen’s language is a good form of marketing. For example, – A person can read content on your website and thus, approach you regarding his problem with the same law by getting influenced through the high quality of the written content on the website.

Read Also – How to Do Legal Research?

3) Search Engine Optimization

SEO or Search Engine Optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). This method is more preferable to the firms or lawyers who have been in the competition for a long time because of the costly nature of marketing since you need to pay the Search Engine to promote your page by making it stay on top whenever certain keywords are entered.

Read Also – 5 Common Questions about Trademark Searches

Several firms approach their clients online by providing them with certain online legal advice services. In the growing world of technology and internet, the clients mostly look for legal solutions online. In such a scenario, features like legal chatting services, video conferencing services, e-mail lawyers, online legal documentation services, etc., help the firm in attracting potential clients of the firm. This mode of legal advice is wider in reach and is quick, efficient, effective, and accurate. In fact, the client can save his time and money with such a mode of legal advice, and thus, this attracts the clients to hire a firm for doing their job.

Read Also – 5 Best legal blogs of 2020- 21 for Lawyers

6) Email List

Email Lists are the core of marketing. They are opt-in mailing lists where people willingly give you their contact information because you share useful information with them. There are several marketing software available in the market which creates a pop-up for the potential clients, and there they can enter their contact details. Similarly, setting up autoresponders make people believe that they have personal contact with the firm.

Marketing is a crucial part of any business. The fastest way of acquiring new clients online is by presenting your skills effectively to prospective clients. In the modern world, marketing for clients has become a lot easier due to access to the internet. The Internet enables people to build up a social network and broaden it. Even strangers can connect to a law firm easily online. Networking is a long term approach to gaining new business. It is done just by being friendly and kind and building a relationship with the clients.

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by rupal_gupta
  1. P&A Legal consists of competent and well-experienced lawyers. It has developed multi locational presence in Northern India with its Head Office at Delhi NCR. Our approach, experience and exposure to projects, ventures and transactions in diverse fields have brought us depth, diversity and a high degree of specialization.

    Legal excellence alone is not sufficient to match or excel the standards of services set by clients. Our approach is to combine our extensive legal expertise, rich experience and an in-depth understanding of the commercial environment in which our clients operate. We combine our legal and business know-how with cutting-edge legal strategies and highly efficient case management to offer advice and practical solutions to our clients. We assist our clients to solve business and legal problems with maximum efficiency and strategic vision. In every aspect of our services, we focus on the results. We understand that the value of what we do is measured merely by the extent it helps our clients’ business.

    We constantly strive to understand our clients’ commercial and economic objectives and create potential opportunities for our clients. We provide value added services by positively pursuing creative and effective approaches to the business goals of our clients. We are exceptionally responsive, and care about providing practical and quality legal advice and services to our clients.

    We are always committed to delivering effective and efficient services of the highest quality to our clients. We focus on each clients’ business objectives to provide creative yet practical and case-specific solutions. We believe in teamwork and adding value by working in close coordination with our clients by addressing their needs. Above all, our expert teams include professionals who have been serving established public and private sector corporations at senior levels. Our innovative strategies and dedicated team have made us progress in closing complicated transactions for the private sector foraying into new areas since the opening of the economy in the early nineties.

    We nominate Clients Managers for all cases. A team of lawyers depending on the nature and magnitude of the issues being addressed assist’s client Manager. In some cases, we assemble larger, multidisciplinary teams to work in close co-ordination with experts from other fields to provide comprehensive and informed services to our clients.

    Our core areas of practice focuses on Corporate issues, Industrial and Labour issues, infrastructure projects in construction, banking and financial transactions, insurance, taxation, alternate dispute resolution, litigation and arbitration.

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